Go Where No Marketer Has Gone Before with CRM
By Niranjan Oak, Senior Consultant II, Nuedesic Remember the classic Star Trek TV series? Captain Kirk’s mission was to explore new worlds and civilizations by going into deep space where no one had...
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10 Tips to Avoid Costly B2B Data Purchase Mistakes
Purchasing B2B data isn’t rocket science. There are common areas that can be learned quickly, and vendors can help with less common queries. However, once you expand your requirements beyond your...
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7 Reasons to Care About Clean Data
By: Sigrid Seymour Is your data “clean”? Or does it contain inaccuracies, gaps, duplicate records or old information? Does clean data even matter? You bet. From overall corporate strategy to marketing...
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Solving the mystery: How does your clean data get so dirty?
By: Traci Varnum By now, you are probably aware that a lack of accurate, clean data can be a huge problem for us marketers. According to an infographic from Trillium Software, 50% of all companies...
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Who Wants to Waste Time or Money on Data? Not me.
In my last post, I discussed how building an ideal customer profile is the first step to successful inference marketing—using data from a variety of sources to learn about the customer without...
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5 Ways to Improve Your Contact Center Through Digital Marketing
Use Your Contact Us Page and Digital Marketing to Improve Customer Satisfaction We live in an age where the customer – not the company – dictates your brand. In the old days, you could put out a...
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Taking Your Customers from Anonymous to Known: Introducing Total Customer...
A Deeper Dive into the Solution Today, we are excited to announce our newest solution to enable smarter customer interactions: Total Customer Discovery. You can learn more about the details through our...
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The 4 Biggest Challenges Facing B2B Tech Marketers Today (Part 2)
A couple of weeks ago, I kicked off a blog series about the four biggest challenges faced by B2B tech companies. If you missed the first installment about creating an ecosystem that makes use of all...
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Back to the Future: Predictive Analytics
What if you knew what your customers wanted, when they wanted it? With predictive marketing analytics, gazing into the future is entirely possible. While predictive analytics is not a new concept –...
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Harte Hanks Announces Data Refinery to Harness Customer Data and Drive...
Marketers are increasingly looking for innovative ways to get to know their customers better, and to get the most out of the campaigns they create every day. The best way to learn more about your...
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The Hottest Three Letter Acronym for 2016: D-M-P
Marketers are overwhelmed with tools and channels, and most of these – OMG! – have a three-letter acronym (TLA) that we use to theoretically make it easier for us to discuss them (and of course, to...
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How Pharmaceutical CRMs Can Lead to Healthier Relationships
Boosting physician and patient engagement Customer Relationship Management (CRM) software offers a lot of potential for the pharmaceutical industry, but it’s a complex sector riddled with regulations...
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How to Optimize Spend with Fractional Attribution
When traditional “database marketing” first took off in the early 1990’s, marketing performance measurement and attribution was quite simple. We generated sales and direct mail campaign performance...
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Three Marketing Automation Myths That Need to Die
Automation is a fairly young, up-and-coming concept in the marketing industry, so it is understandable that there would be misconceptions in the beginning about what it is and what it does. As we start...
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The Critical Role of Analytics Driven Insight in the Financial Services Sector
There is a critical need for Analytics Driven Insight in the Financial Services (FiServ) sector. The customer journey is no longer solely about the in-branch experience or siloed traditional marketing...
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